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Wearable tech is an event technology trend
Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement. This technology lets attendees:
Access different event areas
Exchange information with peers
Receive exhibitor marketing material
Make cashless purchases
What this trend means for event planners
Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
Additionally, the technology can alert planners to booths that aren’t drawing many visitors so they can help exhibitors generate more foot traffic.
What this trend means for event venues
On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas.
Wearable technology in action
An interesting example is Hilton America’s use of wearable technology wristbands at its 2017 Leadership Conference. Attendees used wristbands to exchange contact information with one another as well as vendors. Gamification incentivized the interactions, rewarding attendees with points they could trade in for merchandise.
You can read more details in this wearable event technology case study, which includes more info on objectives and results.
Lets see what other event tech there is next week on Lets Go Big Tunes blog page