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Indoor wayfinding helps attendees navigate exhibit halls with ease, similar to how GPS-enabled Google Maps and Waze provide driving assistance. These indoor position systems (IPS) use stationary Bluetooth beacons around event venues, sending out signals read by mobile apps.
What this trend means for event planners
Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage. Attendees—especially Millennials—will appreciate the convenience and performance, spending more time networking and less time looking for directions (or getting lost).
You can also incorporate proximity advertising options as a value-add for exhibitors and sponsors, with ads appearing as attendees navigate the venue. Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
What this trend means for event venues
Investments in information technology infrastructure may be necessary to handle increased traffic across Wi-Fi systems. Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience.
Indoor wayfinding in action
This technology is in use at events large and small; for example, the 100,000 attendees at Mobile World Congress 2017 had access to indoor wayfinding.
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