• RianPelati7

#TechieTuesdays

Updated: Aug 7

Indoor wayfinding ......... GPS for Conference halls Lets Go Big Tunes blog page features the latest in tech from within the entertainment/event planning industry on #TechieTuesdays

'content from https://www.socialtables.com


Indoor wayfinding


Indoor wayfinding helps attendees navigate exhibit halls with ease, similar to how GPS-enabled Google Maps and Waze provide driving assistance. These indoor position systems (IPS) use stationary Bluetooth beacons around event venues, sending out signals read by mobile apps. 


What this trend means for event planners


Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage. Attendees—especially Millennials—will appreciate the convenience and performance, spending more time networking and less time looking for directions (or getting lost).

You can also incorporate proximity advertising options as a value-add for exhibitors and sponsors, with ads appearing as attendees navigate the venue. Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.


What this trend means for event venues


Investments in information technology infrastructure may be necessary to handle increased traffic across Wi-Fi systems. Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience.

Indoor wayfinding in action

This technology is in use at events large and small; for example, the 100,000 attendees at Mobile World Congress 2017 had access to indoor wayfinding.


Come learn about the latest technological advances in the entertainment industry here on Lets Go Big Tunes blog page

4 views
  • YouTube
  • Facebook Social Icon
  • Instagram
  • Mixcloud
  • Twitter
  • LinkedIn Social Icon

letsgobigtunes@outlook.com

Contact : +27 82 564 5674

Your information is 100% secure and will never be shared with anyone or used for spam. Privacy policy is available on request.

©2019 cc Ian Pelati brought to you by Lets Go Big tunes