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RFID and beacon attendee tracking
Radio frequency identification (RFID) is a low-cost technology used at events to store attendee admission information on their person, helping to detect fraud and streamline access. Beacon technology is similar to RFID, tracking attendee preferences and behavior to create personalized experiences.
Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
What this trend means for event planners
Using RFID tracking you can gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging. Reviewing analytics captured by RFID technology also validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.
What this trend means for event venues
RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events. Since delivering a quality customer experience within budget is key, RFID can help.
RFID in action
There are many examples of RFID being used to improve guest experiences. It’s used by Disney for faster check-in, opening hotel doors, and purchasing food and merchandise.
The video below shows how West Virginia University used RFID wristbands at their annual fall festival to help students move around the event and make cashless payments:
There are more tech gadgets for the entertainment industry on the way next week on Lets Go Big Tunes blog page