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This location-based marketing tool creates a virtual fence around a specific geographical location, such as an exhibit hall or venue. Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event.
What this trend means for event planners
Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.
Geofencing also provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance.
What this trend means for event venues
Hotels can serve ads promoting their brand, facility, and services to attendees at events, including food and beverage offers, spa deals, or discounts to extend their stay beyond the event or return at a later date.
Geofencing in action
This video answers the most commonly asked questions about geofencing, how it works, accuracy, and viable use cases: https://youtu.be/oklOTx_jnbA
Lets Go Big Tunes blog page will bring you more tech gadgets for the entertainment industry next week