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If you’re looking to enhance the attendee experience, an augmented reality technology called projection mapping can create excitement and engagement. Videos, graphics, animation, and other creative content are projected onto any surface, turning everyday structures into vibrant, interactive 3D displays.
What this trend means for event planners
Planners can dramatically transform any space to add a ‘wow’ factor and build buzz. This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
Because there are no real limits to what you can do with projection mapping, event planners can stretch their imaginations. They can project large-scale maps of convention booths, the cover image from the keynote speaker’s bestseller, social media walls, and interactive art displays.
What this trend means for event venues
Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events.
Join us next week for more trends and tech from the entertainment world here on Lets Go Big Tunes blog page