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Branded multi-use event apps
Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors. Having a one-stop-shop for literally every piece of a conference or tradeshow in digital format under one brand hits the sweet spot when it comes to ease-of-use, personalization, and brand authenticity—all-important attendee touchpoints.
What this trend means for event planners
With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.
What this trend means for event venues
Apps help you create a customized visitor experience. Guests can use apps to control their rooms or even communicate with chatbots to find nearby attractions.
Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees (like in the video below from Wembley Stadium):
Branded apps in action
YourMembership used their app to make magic. At its Xperience17 event, the membership management software brought the world of Harry Potter to life. Using an event-specific app, the team weaved-in elements of gamification to engage, amaze, and facilitate learning. The app was adopted by an incredible 88 percent of attendees who were sorted into “Houses” to compete against each other.
Join us next week for more gadgets and gizmo's from the entertainment industry here on Lets Go Big Tunes blog page