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Social media sentiment
As event attendees connect on social media and comment on an event, you can evaluate hashtags, @-mentions, emojis, and comments to determine varying levels of satisfaction. This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
What this trend means for event planners
Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time. Some improvements you can make in response to social media sentiment include:
Replenishing food and beverages
Easing show floor bottlenecks
Driving session attendance
Addressing technology issues (mobile apps, Wi-Fi, or audio/visual)
What this trend means for event venues
Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
“Wi-Fi at conference center was horrible” is an obvious red flag needing attention.
“Hotel spa = unexpected treat!” tags an amenity you can promote more widely.
Social media sentiment in action
Check out Hootsuite’s comprehensive guide to social media sentiment. It showcases how to measure and improve social media sentiment to build trust, increase engagement, and find influencers.
Next week we will have more of the latest Tech tips and tricks in the entertainment industry here on Lets Go Big Tunes blog page