Whether you do it for clients or for family and friends, event photography can be challenging!!! Today on #ThursdaySnapShots we bring you more tips on corporate photography on Lets Go Big Tunes blog page
'*content from https://www.eventbrite.com
There’s no denying it: capturing a compelling picture of a corporate or business event can be a challenge. After all, shots of people in suits networking at a conference can start to blend together. But boring corporate event photography doesn’t just reflect poorly on your brand — it can also hurt registrations. In fact, consumers use imagery as a primary way to determine the value of an event before they register.
Hope isn’t lost. There are ways to capture photos of corporate events that are unique and spark the interest of potential attendees. Use these event photography tips from professional photographers to create compelling corporate event photos that sell registrations.
Get more tips in The Ultimate Guide to Event Photography.
Event photography tip #1: Shoot from creative angles
If you’re hosting a business event or dinner where everyone is seated, you may have to get creative with composition to get a variety of images. “Utilize interesting angles and perspectives so the shot isn’t so utilitarian,” says Brian Beaver, VP of Design at Eventbrite.
“To keep the photos interesting, keep angles interesting,” says Christie Connell, the owner of Azure Photo Studio who shoots countless events of all kinds every year. “If there are floral arrangements, you can shoot between them. If it’s at a restaurant, go outside and take a picture looking in through the window. Look at the event not just as a participant, but from an outsider’s perspective, to get a broader sense of the day.”
Event photography tip #2: Don’t be afraid to have fun with posed shots
While most corporate events will want a variety of shots of attendees — both candid and posed (or “grip and grin” shots, as photographers call them) — challenge yourself to get more playful.
“Often event organizers just want the ‘grip and grin,’” says Misha Vladimirskiy, a partner at Filterless.co. “That works with interesting or famous people, but when you’re doing a dinner or a speaking engagement or a fashion show, it gets repetitive. Trust your photographer’s creativity, and you’ll get images that will endure and stand alone on Instagram.”
Photo courtesy of Misha Vladimirskiy
You’re more likely to loosen attendees up when you let them have a little fun — but take your photos fast. “If you need group photos, do it quickly with a clean background, and reassure people it won’t take very long,” says James Braund, a freelance photographer in Australia.
Event photography tip #3: Rely on natural lighting as much as possible
Try to take advantage of the natural lighting in your venue, and avoid using flash (especially on-camera flash). “Where possible, capture natural lighting, and avoid artificial lighting and flashes,” Beaver says. “Unnatural light makes your image inherently feel like a photograph, and takes viewers out of the moment.” If you really need to use flash, consider investing in event photography equipment like an off-camera flash.
If you do need flash and are taking shots of attendees, have them turn slightly to the side so they’re not facing the camera head-on. “This will reduce red-eye in your pictures, because that’s caused when light enters the subject’s eyes at a right angle,” says David Silverman, owner of David Silverman Photography.
Event photography tip #4: Know before the event how you plan on using the photos
To get the most value possible, let the photographer know where you plan on using these images: on your event page? In a Flickr gallery? In social media posts? A banner ad or physical posters?
“It’s tempting to say you’ll use them anywhere, so consider where you get the most value out of photos now,” says Braund. “If it’s Instagram first and foremost, I’ll know to shoot wider so they can crop in. If it’s for long narrow posters or web banners, that’s more restrictive so I’ll compose accordingly.”
If you host a repeat event like a class or training, you’ll want to keep that in mind when you request shots. If shots from one event will be used for marketing year-round, be sure to avoid any seasonal details in your corporate event photography.
“You may make different choices depending on if your event is a one-time event or repeating,” Beaver says. “If your event repeats, you want to make your photos as evergreen as possible, avoiding anything in them that might feel dated or like a uniquely identifiable time or location. If you have repeating classes, and only pictures of people bundled up in January, that may hurt your marketing in the summer.”
Join us again next week on Lets Go Big Tunes blog page for more photography tips