Whether you do it for clients or for family and friends, event photography can be challenging!!! Today on #ThursdaySnapShots we bring you more tips on corporate photography on Lets Go Big Tunes blog page
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Event photography tip #4: Know before the event how you plan on using the photos
To get the most value possible, let the photographer know where you plan on using these images: on your event page? In a Flickr gallery? In social media posts? A banner ad or physical posters?
“It’s tempting to say you’ll use them anywhere, so consider where you get the most value out of photos now,” says Braund. “If it’s Instagram first and foremost, I’ll know to shoot wider so they can crop in. If it’s for long narrow posters or web banners, that’s more restrictive so I’ll compose accordingly.”
If you host a repeat event like a class or training, you’ll want to keep that in mind when you request shots. If shots from one event will be used for marketing year-round, be sure to avoid any seasonal details in your corporate event photography.
“You may make different choices depending on if your event is a one-time event or repeating,” Beaver says. “If your event repeats, you want to make your photos as evergreen as possible, avoiding anything in them that might feel dated or like a uniquely identifiable time or location. If you have repeating classes, and only pictures of people bundled up in January, that may hurt your marketing in the summer.”
Event photography tip #5: Use abstract shots for marketing
Another event photography tip: while it’s important to get shots of attendees having fun, it’s also important to get more abstract shots that aren’t focused on individuals. This is especially true if you’ll be using your corporate event photography for marketing.
“As people, we focus on faces,” Beaver says. “That can be positive and powerful — but it can also be a distraction. So if you’re trying to portray a professional networking event, it may be easier for the attendee to imagine themselves within the scene of an abstract image with a slight blur.”
Event photography tip #6: Work around fluorescent lights
If your event takes place in a large conference hall or meeting room, you’re likely stuck with fluorescent lights. Don’t turn to flash to fix this — instead, color balance settings will be key for your corporate event photography.
“Fluorescent lighting makes for a color balance challenge,” says Connell. “The main thing you have to pay attention to is the color — use a custom white balance to even out the fluorescent tone you get. By correcting for that while you’re shooting, you avoid that jaundice skin tone color that can be created by that lighting situation. If you’re inside, you can bounce light off the walls or ceiling to make for a more natural feel.”
Event photography tip #7: Map out shots of speakers & stakeholders ahead of time
If your corporate event features speakers, sponsors, or stakeholders who absolutely need to be in photos, let your photographer know ahead of time. “Are there key people at the event that I need to follow?” Silverman says. “If so, the event organizer should point them out or have a staff member help me.”
Note on a map of the venue where people will be coming from and walking to, and give your photographer a shot list of photos you absolutely need. If there are key attendees who must be photographed, point them out to the photographer. And if there’s anyone who would prefer not to be photographed, make sure the photographer is aware of that as well.
Event photography tip #8: Rely on your venue to find a photographer
Having trouble hiring the right photographer for your corporate event? You could also ask your venue if they have an in-house photographer. They may be willing to shoot the event in exchange for tagging the venue and photographer in your social promotion. Even if you have to pay them, venue photographers will know the space best and can share learnings from other events in the space.
To learn more corporate event photography tips from seven professional photographers, check out the Ultimate Guide to Event Photography.
For more photography tips and tricks, be back next week on Lets Go Big Tunes blog page